One choice that should be hard at all, however, is whether to buy a commercial security camera system. Research proves that security cameras deter crime, along with providing numerous other benefits. They’re a smart investment that helps protect your business and allow you to work more effectively.
If you’re still on the fence about buying a commercial security camera system, here are our top 5 reasons why you should get one.
- Commercial Security Cameras Deter Crime
As mentioned above, there’s plenty of evidence that security cameras help prevent crime. With over 275 million thefts from commercial enterprises each year, a security camera system can help prevent your business from becoming another crime statistic. When criminals are scoping out potential targets, the presence of surveillance cameras will generally make them move on to easier prey. Studies done on the efficacy of surveillance camera systems found that installing security cameras results in crime rates decreasing by up to 50%. We can help you identify what type of security cameras will keep your business safe and meet your unique needs.
Buying a commercial security camera system can also help prevent crime within the company. If you have concerns about inventory shrinkage, whether employees are following company policy at the cash registers, or any other internal business aspect, security cameras can help dissuade employees from committing crimes. In an ideal world you wouldn’t have to worry about internal crime at all, but commercial security cameras give you a chance to head it off before it even happens.
- Increase Employee Accountability and Improve Performance
A quality commercial security camera system gives you the ability to keep an eye on how your employees are performing their jobs. The simple knowledge that security cameras are in place is often enough to keep employees focused and working productively without getting distracted or playing around on their phones. According to the American Management Association’s Workplace Monitoring and Surveillance Report, 82% of managers use some type of electronic monitoring in the workplace. It’s just good business to make sure your employees are on-task and improving productivity.
A commercial security camera system can also help you provide employees with specific feedback about how they can improve their job performance. With a surveillance camera system, you’ll be able to check in and see how they’re navigating their workflow and offer tangible recommendations that will improve their performance.
- Monitor Business Activity
There are plenty of uses for commercial security camera systems outside of just security. One of the ways you can capitalize on them is by using them to observe business activity. Depending on the type of business you have, that might mean anything from monitoring customer shopping patterns to keeping tabs on when there are spikes in workflow for your employees. No matter how you use the security cameras, the result is the same: you end up with valuable information about your business that you can use to tailor your strategy moving forward.
One storeowner in San Francisco used his security cameras to track traffic patterns inside his store and determine how to improve his store layout and advertising placement. After making adjustments, he was able to cut his customers’ average wait time for service in half and tailor his displays based on what he observed customers seeking out.
- Reduce Liability
The threat of a lawsuit or workplace harassment claim is a serious concern for many companies. Buying a surveillance camera system gives you an added layer of protection in case anything goes wrong. In the event that a customer or employee brings a complaint, what was previously a convoluted he-said-she-said case becomes a straightforward, objective matter of checking the security camera footage to see what happened. That simultaneously protects you as the business owner, discourages poor behavior from clients or employees, and adds security and safety for people with legitimate complaints.
- Ensure Safety and Security Protocols Are Being Followed
Safety of your employees and customers is always a top priority. With a commercial security camera system, you can easily verify that everyone is adhering to established safety and security protocols. Monitor who goes in and out of restricted-access areas, determine if cash is being handled safely, and check that there are no gaps in building security. A commercial security camera system allows you to catch things before they escalate and put employees or customers at risk.
One of the keys to a successful business is constantly thinking two steps ahead of your competition. Buying a commercial security camera system is a natural extension of that mindset, and the right system enables you to be proactive rather than reactive in response to security threats to your company.
About the Author
dataNet IT is a specialized security camera installer who sells customized solutions that fit our client’s needs. Contact us today and we can answer any questions you have about buying a commercial surveillance camera system and protecting your business. Ready to move forward? Get a quote today.